THE STUDIO It operates at the intersection of performance, architecture, and visual arts, developing spatial strategies across theatrical productions, cultural institutions, exhibitions, and brand environments.
The studio’s work ranges from theatre architecture and restoration projects to set design, performance direction, curatorial exhibition systems, and temporary architectural environments for corporate and cultural events. Each project is approached as a site-specific dispositif, integrating spatial design, material research, technical development, and narrative construction.
Through collaborations with artists, directors, curators, producers, and institutions, the studio conceives and realizes environments that support performative, curatorial, and experiential practices—working across scales, from stage machinery and proscenium elements to exhibition structures and immersive installations.
Julieta Ascar Studio engages in both commissioned projects and original developments, partnering with theatres, museums, festivals, and agencies to develop theatrical, museographic, and temporary spaces that articulate architecture and project-specific narratives
Julieta Ascar She is an Argentine art director and set designer. Her interdisciplinary practice brings together performing arts, architecture, art direction, and curatorial design.
As a set and costume designer, she has worked on numerous theatrical and musical productions across Argentina, Spain, France, the United Kingdom, Canada, and Greece. She has collaborated with renowned directors such as Jamie Lloyd, Stephen Rayne, Manuel González Gil, Lia Jelin, and Bety Gambartes, among many others. Since 2020, she has also been directing original performance pieces.
Her architectural work spans building restoration and stage engineering projects for several theaters in Buenos Aires, including Teatro Alvear (2023), the Alberdi and Muiño Halls at the Cultural San Martín (2014), the Feria de Mataderos stage (2012), Teatro Colón (2010), and El Camarín de las Musas (2005). In parallel, she collaborates with leading agencies and production companies as an art director, developing temporary architectural installations for large-scale corporate events.
Within the field of contemporary art, she has designed curatorial and exhibition projects dedicated to Juan Gatti (Transhispania), Charly García (Los Ángeles de Charly), Andrei Tarkovsky (Instant Light), Ingmar Bergman (Bergman: One in a Hundred), and Lolo y Lauti (El mundo del espectáculo). These projects were presented at institutions such as the Palais de Glace, the Casa Nacional del Bicentenario, and the Faena Art Center.
In cultural management, she served as Artistic Director at the Casa Nacional del Bicentenario (2017–2019) and previously at the Anfiteatro de Parque Centenario (2016). She later became a member of the Cultural Participation Council for the Programa Mecenazgo (2020–2021).
She studied at the Facultad de Arquitectura, Diseño y Urbanismo of the Universidad de Buenos Aires and at the Escuela Superior de Bellas Artes. She has taught at the Universidad Nacional de Tres de Febrero and the Universidad Nacional de San Martín, and is currently a faculty member at the Instituto Superior de Arte del Teatro Colón. She also coordinates experimental training programs and artist workshops in museums and theaters.
Additionally, she is the creator of the Teatro Colón’s proscenium curtain (2009), a project that earned her First Prize in collaboration with Guillermo Kuitca.
