Julieta Ascar is an Argentine art director and set designer. Her interdisciplinary practice brings together performing arts, architecture, art direction, and curatorial design.
As a set and costume designer, she has worked on numerous theatrical and musical productions across Argentina, Spain, France, the United Kingdom, Canada, and Greece. She has collaborated with renowned directors such as Jamie Lloyd, Stephen Rayne, Manuel González Gil, Lia Jelin, and Bety Gambartes, among many others. Since 2020, she has also been directing original performance pieces.
Her architectural work spans building restoration and stage engineering projects for several theaters in Buenos Aires, including Teatro Alvear (2023), the Alberdi and Muiño Halls at the Cultural San Martín (2014), the Feria de Mataderos stage (2012), Teatro Colón (2010), and El Camarín de las Musas (2005). In parallel, she collaborates with leading agencies and production companies as an art director, developing temporary architectural installations for large-scale corporate events.
Within the field of contemporary art, she has designed curatorial and exhibition projects dedicated to Juan Gatti (Transhispania), Charly García (Los Ángeles de Charly), Andrei Tarkovsky (Instant Light), Ingmar Bergman (Bergman: One in a Hundred), and Lolo y Lauti (El mundo del espectáculo). These projects were presented at institutions such as the Palais de Glace, the Casa Nacional del Bicentenario, and the Faena Art Center.
In cultural management, she served as Artistic Director at the Casa Nacional del Bicentenario (2017–2019) and previously at the Anfiteatro de Parque Centenario (2016). She later served as a member of the Cultural Participation Council for the Programa Mecenazgo (2020–2021).
She studied at the Facultad de Arquitectura, Diseño y Urbanismo of the Universidad de Buenos Aires and at the Escuela Superior de Bellas Artes. She has taught at the Universidad Nacional de Tres de Febrero and the Universidad Nacional de San Martín, and is currently a faculty member at the Instituto Superior de Arte del Teatro Colón. She also coordinates experimental training programs and artist workshops in museums and theaters.
Additionally, she is the creator of the Teatro Colón proscenium curtain (2009), a project that earned her First Prize in collaboration with Guillermo Kuitca.
Additionally, she is the creator of the Teatro Colón proscenium curtain (2009), a project that earned her First Prize in collaboration with Guillermo Kuitca.
Julieta Ascar Studio is a creative practice that translates artistic and dramaturgical thinking into spatial strategies, working across cultural, performative, exhibition, and temporary environments. Rather than operating within a single discipline, the studio develops projects through the integration of spatial, material, technical, and narrative thinking, conceiving each one as a specific relationship between space, experience, and context. From architectural interventions and exhibition systems to scenographic and immersive environments, the studio brings together different scales, disciplines, and modes of production to transform artistic and curatorial ideas into precise spatial experiences. The studio works both on commissioned projects and through self-initiated research, in collaboration with artists, institutions, directors, curators, producers, and other creative practices.
